With his bashful smile and gentle nature, Humphrey the adorable elephant and his loyal friends in Humphrey’s Corner have played a part in happy childhood memories for over a decade.
15 years ago, using her three young children as her muse, illustrator and storyteller Sally Hunter sat down in her ‘Scribbles Studio’ and began to create what would become one of the world’s best loved nursery brands.
The personalities and adventures of her children along with Sally’s own childhood memories were soon immortalised in the endearing world of Humphrey’s Corner and its enchanting characters Humphrey, Lottie and Jack.
From those early storyboards, Humphrey’s Corner became synonymous with creating special memories with loved ones.
Today, Humphrey’s Corner is one of the world’s best-loved nursery brands. So Acappella PR was delighted to be tasked with launching the Humphrey’s Corner Baby Bathtime range.
The hypoallergenic collection of naturally derived bubble baths and lotions are specially created by Humphrey’s friends to care for precious little one’s delicate skin.
The first baby care range for award winning natural products manufacturer – Faith in Nature – a key part of the brief was highlighting that the gentle products are free from parabens, artificial colours and fragrances.
Acappella PR launched the range to a wide range of consumer press, securing significant clippings and advocacy for the brand. Press coverage was secured across all national press parenting pages, consumer pregnancy and baby press as well as on-line parenting channels and bloggers via a blogger outreach programme.
The range was also nominated for a many high profile consumer product awards scooping a host of accolades.
Today, the range’s popularity continues to soar. Not only is it loved by parents and babies alike, it’s now available in Boots, Ocado and Asda. Check it out here. http://www.boots.com/en/Boots-Brands-A-to-Z/Humphreys-Corner/