Acappella PR Joins Forces with Olympic Judo Star – Ashley McKenzie...
As part of a healthcare campaign to support Global ADHD Awareness Week, Acappella PR partnered with British Judoka and ‘Bad Boy Olympian’ Ashley McKenzie.
ADHD (attention deficit hyperactivity disorder) affects the parts of the brain which control attention, impulses and concentration. Characterised by extreme hyperactivity, inattentiveness and impulsiveness it affects between 5% to 7% of children and young people.
Associated with a range of learning, social, emotional and behavioural difficulties, the effects of unrecognised ADHD can be disastrous for individuals.
Olympic Judo Star, Ashley McKenzie was diagnosed with severe ADHD as a child.
The 23 year old Judo ace had a troublesome childhood due to his ADHD; was often in trouble and was banned from the British judo squad four times for misconduct. It was Ashley’s love of Judo and his devotion to compete at the London 2012 Olympics that helped him turn his life around.
Known for his personality both on and off the mat, the British No.1 successfully competed at the London 2012 Olympics, followed by a stint in the Celebrity Big Brother house where viewers got to see the ‘real Ashley’ and how he has dramatically moved on from his ‘Bad Boy Olympian’ persona.
So we couldn’t think of a better spokesperson for our campaign to reveal what life is really like living with ADHD, the highs, the lows and the emotional struggles.
On behalf of our client, a leading fish oil supplement, Acappella PR secured a wide range of coverage including large segments of airtime on Sky News Sunrise and the Wright Stuff as well as national hits in The Metro and across The Press Association titles.
Ashley comments: “I hope that by telling my story, and how I overcame the challenges of ADHD will help inspire others living with the condition. There is a lot of help out there, from national and local support groups, to getting nutritional advice on how to manage ADHD symptoms which helped me personally. Every person’s story and needs will be different. ADHD Awareness Week is all about making sure people know where to go to get help and I am proud to work with Acappella PR to support it.“